Andrew Travers

Andrew Travers is a designer and researcher. He’s the author of Interviewing for research.

All that you learned

Posted on 13 Apr 2015

“I’ve always thought there are a number of things that you have achieved at the end of a project. There’s the object, the actual product itself, and then there’s all that you learned. What you learned is as tangible as the product itself, but much more valuable because that’s your future. You can see where that goes and demand more of yourself, being so unreasonable in what you expect of yourself and what we can expect of each other, that it yields these even more amazing results, not just in the product but in what you’ve learned.”
&emdash; Jony Ive, speaking in Becoming Steve Jobs by Brent Schlender and Rick Tetzeli

A couple of pages earlier, Ive was berating himself for not being as articulate as he'd like...