I’m an interaction designer and researcher with over ten years experience leading design teams and working on high profile projects with well-known names including the Co-op, HM Revenue & Customs, the Home Office, Pearson, and The Guardian.
My work helps organisations translate their aspirations and the needs of their customers, consumers and citizens into highly usable, compelling digital products – from websites to digital touch screens to mobile applications. Services that people enjoy using.
I believe in getting in front of end-users early, and often.
I love collaboration with other designers, researchers and developers.
I enjoy working in agile and lean environments.
I love working in code.
In 2018 I re-joined the UK Government at the Home Office as head of interaction design. Previously I was head of digital design at Co-op, interim head of design at HM Revenue and Customs and have spent much of the last six years working as an independent designer and researcher. I spent a year as interaction design director at Method, four as head of consulting at Precedent.
In 2013, I wrote Interviewing for research, a pocket guide to design research, with independent imprint Five Simple Steps.
I am a member of the Interaction Design Association (IxDA) and organise IxDA Birmingham, a new meetup for interaction designers, user researchers and content designers in the second city. During my time in London, I was part of the team that ran London IA and LDNIA.